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Leveraging on core strengths in IT, corporate governance and service excellence, Eastern Bank Limited, better known for its acronym EBL, has emerged as one of the most valuable financial institutions in Bangladesh. The guiding principle of EBL is to meet new challenges of contemporary market place and at the same time is focused on the power of personal touch and relationship banking.

Eastern Bank Limited: Passionate about Performance.

Leveraging on core strengths in IT, corporate governance and service excellence, Eastern Bank Limited, better known for its acronym EBL, has emerged as one of the most valuable financial institutions in Bangladesh. The guiding principle of EBL is to meet new challenges of contemporary market place and at the same time is focused on the power of personal touch and relationship banking.

With a humble beginning in 1992, EBL moved forward with a small yet confident stride and a pledge to impacting lives positively. Today EBL stands for service excellence, product innovation and world class banking experience. The most awarded bank in the country, EBL is also the first bank to be rated by the world's top rating agency Moody's and was awarded Ba3. The rating has been reaffirmed for the past three consecutive years. EBL's current rating is B1.

Touching lives and impacting economy is the bracing motto of EBL. In power and energy, EBL supported projects have the capacity of generating over 2100 MWs of electricity. EBL handles USD 5 billion worth trade volume of Bangladesh. In aviation financing EBL is an undisputed leader. EBL has so far financed USD 192 million in 12 aircraft including the national flag carrier Bangladesh Biman.

State-of-the-art IT solutions is one of the key sources of strength for the bank. The PCIDSS for card security certificate has been awarded to EBL first in 2022 and reaffirmed in 2022 and 2022 by world's most renowned cyber security leader NCC Group of UK. Network Intelligence Global Cybersecurity provider awarded EBL the PCIDSS certificate for card security for the year 2022 and 2022.

Effective corporate governance in accordance with high international standards is of paramount importance to EBL. Our system of corporate governance provides the basis for the responsible management, transparency of processes and compliance to regulatory bodies with a focus on sustainable value creation. EBL has got recognition for last five consecutive years at the ICSB National Award for Corporate Governance Excellence award.

Our relentless effort to upgrade and update on every account of standardization is reflected in our Operations department's recent ISO 9001: 2022 certification.

In retail banking EBL is now considered as a leader in the market. The Singapore-based Asian Banker Awards for Excellence in Retail Banking found our performance as a retail bank at par with the best in banking industry in the world. We have been awarded with the Best Retail Bank in Bangladesh accolade for the last six consecutive years.

EBL from 2022 to 2022 for last three consecutive years has won Euromoney Best Bank in Bangladesh for its professionalism, prudence, and growth. EBL also won the Best Corporate and Investment Bank accolade from Asiamoney three times and the Best Bank in Bangladesh in 2022 and Best Investment Bank of Bangladesh in 2022 by FinanceAsia. Local credit rating CRISL has been upgraded from AA to AA+.

In September 2022, EBL has been adjudged as the 'Superbrand' of Bangladesh for the year 2022-2022 by the Superbrands Bangladesh for being one of the most valuable and trusted financial brands in Bangladesh. This is the second time EBL has won the award.

EBL is passionate about performance and is always hungry to better its ratios consistently and sustainably.

EBL logo: A Promise of Service Excellence.

Introduced in 2003, the tri-colour mnemonic of EBL signifies vibrant colors of the sun, the sky and the earth. The logo radiates a sense of youthfulness. The concept of putting the vibrant shade of yellow on extreme right represents the sun as the source of all energy to our life and existence. The design of the tri-color flow is supported by a well-defined brand personality highlighting unique characteristics of EBL, its passionate, precise, confident and agile mind. The final element in the logo design is the brand promise, 'Simple Math' which declares the promise of service excellence and hassle-free world-class banking.

Adapting to Changes.

The world of business is changing fast and in fundamental ways. Every day we experience rapidly evolving customer needs, faster leveling of competitive advantage, greater regulations, and ever-changing nature of technology and risk.

In this constantly changing business environment, we pursue efficient cost management and promote consistent productivity gains through seamless coordination between business functions to deliver sustained growth. As a good corporate citizen we believe that our paramount responsibility to society and to our stakeholders is to be there in good times and bad times. For us making changes is a way of life.

With increasingly fierce competition in the market place, attracting, retaining and nurturing the best talent has never been more important to EBL. In an environment of rapid change, our aim is to be an attractive employer by boosting the innovative potential of our staff through 'people engagement' initiatives.

While we are embedding our values and beliefs in recruiting and onboarding processes as well as in development activities, we are also focusing on scouting latent talent in our employees through creative engagement programs.

We have a well-defined Human Resource policy of 'The right talent at the right place', which encompasses cultural transformation, diversity and inclusion to foster leadership and talent management. Our aim is to recruit and retain the best, highly talented employees to secure our future and contribute to the human capital development of the banking industry.

For us our employee is the most valuable asset of the company. Employee engagement is, therefore, at the top of all our agenda. Nurturing future leaders, scouting talents, encouraging creative pursuits among the employees has made EBL an exciting place to work with zest and passion.

For us making changes is a way of life.

Living the brand: Engagement of People.

At EBL, we adhere to open communication policy: we invite, provide and respect challenging views. In 2022, we gave this culture of open communication policy a formal platform to channel free flow of new ideas. To involve every one of the organization within the process of innovative thinking, we established a capacity enhancement center for EBL called Nest. The cozy and unconventional setting of the center is designed to inspire to think out-of-the-box. Apart from regular brainstorming meetings, the center hosts lectures by luminaries of the society to talk about management, leadership, and innovation. Former Governor of central bank of Bangladesh Dr. Atiur Rahman, current Governor Fazle Kabir, Professor Abdullah Abu Sayeed, Chairman of ACI Limited M Anis Ud Dowla among others, visited the center in connection with the lecture program and shared with the senior management of EBL their stories of life how those impacted their lives and shape their careers.

We firmly believe that every human being is endowed with immense potential and to foster the potential in our employees we have initiated annual employee photography contest in 2012 and music talent hunt in 2014. Our annual calendar gets its contents from the best twelve photographs taken by our colleagues and juried by renowned photographers of the country. Music talent hunt called 'Esho Mili Surey Surey' created great excitements among our employees. A panel of independent jury picks up the best five singers for the finale through several audition rounds. At EBL, we are for pursuing lasting performance by developing, nurturing and investing in the best talent, and encouraging them to express themselves.

Corporate governance deep rooted in our culture.

At EBL we give utmost importance to key parameters of corporate governance such as board system and its independence, function of board sub-committees, fair financial reporting, disclosure and compliance, and consistency of shareholders value enhancement. All our banking activities center on these key principles of good governance.

As a strong believer of sustainable growth, principles of good corporate governance are embedded in the core values of EBL. Winning ICSB National Award for Corporate Governance Excellence for three years on the trot is recognition of our continuous effort to adopt and adapt to international best practices in corporate governance. This reflects on our consistency in value creation. An organization that sticks to high standard of corporate governance is most likely to withstand calamitous events of the market. We have navigated well through the rough waters of low investment and slow growth of the past couple of years because of our flexibility to adapt to changes. We drew our strength from our culture of sound corporate governance.

We create value through product innovation.

When it comes to innovating products or offering bespoke services, EBL always has its nose in front.

In a few areas our leadership is undisputed: aviation financing is one such area. With innovative and tailor-made financial solutions, EBL has curved a niche for itself in banking industry Bangladesh. Over the past one decade excellent track record, special products, and the ability to innovate and keep pace with the fast changing world have made EBL the undisputable market leader in aircraft financing in the country. From financing Boeing purchase for national flag carrier to financing private sector airlines to helicopter import, EBL has made its mark in almost all areas of aviation industry.

For merchants we have just introduced the most reliable and robust payment gateway of the country called EBL Skypay. This gateway is being backed by MasterCard Payment Gateway Services (MPGS) providing multi-channel global payment processing services and advanced fraud prevention and risk management solutions to merchants and banks. Advanced technology from MPGS enables customers to accept and process payments in over 177 currencies, from over 45 brands across e-commerce, m-commerce channels and cardholder present channels - with the security and confidence of tools tailored to meet exacting and expanding business needs.

We believe that EBL is not just about meeting customers banking needs, it is a way of life. We would like to impact our customers' lives by adding zest and spice. The Farzana Shakil Makeover Saloon at Gulshan North Branch priority center is a testimony how we care about our women customers. We want them to glam up while we take care of their banking requirements.

A Cut Above the Rest.

In corporate banking, EBL is regarded as a leader in Bangladesh. With innovative and customized solutions and services, our corporate division emerged as a single point solution provider for customers including project financing, working capital, trade, supply chain, cash management solutions, payroll, syndication, merger, acquisition, and advisory service.

EBL is a pioneer among the local banks to develop Offshore Banking Unit and product offerings including Bill Discounting/Financing, bilateral and syndicated term loan, and other products for export processing zone customers and local manufacturers.

EBL has been closely working with multilaterals such as IFC, DEG, ADB, FMO, Proparco, CDC, Norfund to develop products and build up the largest OBU Asset book among the local banks.

EBL trade service department and service delivery department are regarded among the best in the market for our commitment to quality delivery and trade service operation. Our ISO 9001:2008 certifications for trade service and service delivery departments are a testimony to the international best practices that we follow at EBL.

EBL creates value through innovation. Our innovative solutions for working capital finance to importers and counter party exporters including offshore bill financing has won us IFC global award for Best Partner for Working Capital Systemic Solutions.